Nov/Dec 2020: CAN-SPAM ACT Compliance

In this issue of Community Banker, we discuss digital marketing and the federal anti-spam laws which regulate it.

An excerpt:

We weren’t going to mention the pandemic, but it’s a fact that personal sales pitches and bank events are impossible or undesirable during lockdown, quarantine, and social distancing. For many businesses, email advertising is stepping into the breach. Email is a great way to contact your existing customers or to reach out to prospective customers. It’s inexpensive! It’s fast! You can track its effectiveness as a marketing tool! It can also get you in legal trouble! If you use email marketing, you need to be aware of the CAN-SPAM Act, a law that sets the rules for commercial email.

Click here to continue reading the November/December 2020 issue of Community Banker!